Magazine Reviews

American Salon

May 2012

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American Salon

May 2012

Wave Theory- Working with curly hair seems daunting for stylists who don't have experience and training, but Ouidad Creative Director Morgan Willhite decodes the mystery with six Curl Commandments that explain everything from determining wave patters to how to care for and style textured hair. "Having a system like the Curl Commandments is extremely beneficial," Willhite says. "Following the commandments will refresh your mind, giving you the tools you need to visualize your approach and take the correct steps to assure that your curly clients' hair is cut, conditioned and styled to perfection." 1) Identifying Curl Patterns- According to Willhite, there are four main types of curl patterns:loose and wavy (soft, less defined waves approximately 2 inches wide that become curlier with length); curly (classic curls approximately 1 to 1 1/2 inches wide with lots of volume); tight curly (a mixture of 1 inch curls throughout the hair); and kinky (ringlets that are Z-shaped when hair is stretched). 2) Determining Texture- Willhite identifies three of the most common curl textures: fine (mostly found on people with tight or kinky curls); medium (usually found on people with loose, curly and tight curls); and coarse (strands are thicker in diameter and are mostly found on hair with loose curls). 3) Shampooing- "it isn't necessary to shampoo curly hair daily," Willhite says. "The client's curl pattern should dictate how often she should shampoo." For clients with loose waves, Willhite advises washing hair two to three times a week; those with tight curls should also only shampoo one to two times a week; and kinky-curled girls should wash only one time per week. 4) Conditioning- Willhite stresses that it's important for curly-haired clients not to skip the conditioning step when washing their hair. "Conditioning provides protection against heat-styling tools, sun damage and product buildup," she says. Her tip to share with clients: "Leave 25% of the conditioner on the ends of the hair for extra protection and detangling." 5) Leave-in Conditioners- On the days clients do not shampoo, Willhite recommends rinsing the hair with warm water and detangling with a leave-in conditioner. "Leave-in conditioners add moisture and vitamins to wet or dry curls and also fight frizz," she says. 6) Styling Tips- "Curly hair should never be brushed," Willhite says. "Brushed can tear or stretch fragile strands and on dry hair, brushing will separate and diffuse the curls, creating frizz." Willhite also warns against over-handling curly hair, as touching curls as they dry disturbs the natural pattern and creates unwanted volume and flyaways.

Coastal Living

May 2012

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Coastal Living

May 2012

Ouidad Climate Control Defrizzing Conditioner $20; ouidad.com Ouidad, the curly-hair expert, paired amino acids and moisturizers to create a barrier against summer head and humidity. Bye-bye, frizz. For all hair types, and it's sulfate free.

Hampton Sheet

May 2012

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Hampton Sheet

May 2012

Hot Tips Taming the Mane Ouidad Climate Control Frizz & Flyaway Fighter is a taming shine spray designed for all hair types. The lightweight and non-greasy formula is sure to keep your mane frizz free, even in the harshest climates. $22 for 4 fl. oz. Available at Ouidad-certified salons, Sephora, Ulta, and www.ouidad.com.

Latino Bride and Groom

May 2012

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Latino Bride and Groom

May 2012

No Frizz Just Great Hair- Because a bride needs to be without frizz and fuss on her wedding day, we searched and found Ouidad's Climate Control Defrizzing Shampoo and Conditioner. It has gentle cleansing agents, naturally derived from coconut and glucose, that helps balance hair's humidity resistance and control frizz. Found at

WWD Beauty Inc

May 2012

What's In Store- This month's most noteworthy beauty products. Ouidad Climate Control Frizz And Flyaway Fighter- Extended- release frizz fighters help combat humidity all day long; olive, avocado and grape oils impart shine. $22

USWeekly

April 2012

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USWeekly

April 2012

Whats in My Bag? Featured in actress Niecy Nash's handbag: Ouidad's Double Detangler.

Beauty Entertainment

April 2012

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Beauty Entertainment

April 2012

HAIR Ouidad Climate Control Defrizzing Shampoo An extremely gentle shampoo for normal or chemically-treated hair that protects curls and maintains color without stressing the hair. $18, ouidad.com

InStyle Hair

April 2012

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InStyle Hair

April 2012

Ouidad Double Detangler Comb "Until I discovered this comb, it would take me half an hour to detangle my hair, even after applying conditioner. Now I spend two minutes-max!" $24; ouidad.com. FOR COMBING CURLS Take a brush to natural curls and it's frizz city! Use this comb-with two sets of wide-spaced teeth-and it's smooth sailing through wet ringlets. Ouidad Double Detangler Comb, $24; ouidad.com. SHAMPOO Willhite recommends a sulfate-free version to cleanse without stripping locks of their natural oils. Ouidad Climate Control Defrizzing Shampoo, $18; ouidad.com.

Self Magazine

April 2012

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Self Magazine

April 2012

The at-home alternative Believe it or not, most of us have some form of a natural wave but don't know how to play it up, says Morgan Willhite, a stylist at Ouidad Salon in Santa Monica, California. Coax out your kinks by raking a curl-defining mousse through damp hair, then cupping the ends with your palm as you blow-dry with a diffuser.

Daily News

March 2012

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Daily News

March 2012

Dressing With Character "The Hunger Games" has officially taken over - and so have its fashions. Thanks to all of the drool-worthy, dreamy and over-the-top costumes, the film will go down in history as one of the most fashion-centric flicks ever. Hunting down the looks for yourself? The Daily News recruited three of the biggest "Hunger Games" fans to model six wearable outfits inspired by the series including: Katniss' District 12 everyday outfit, her Hunger Games presentation fire dress and Effie Trinket's eccentric head-to-toe looks. Each outfit is what we imagine both characters would opt to wear if they lived in a contemporary urban setting like New York City. Go ahead and try some of these looks yourself - mix, match and see what you come up with. May the odds ever be in your favor! Hair by Melissa Pratt and Cypriano Kourtellas at Ouidad Salon.

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