Magazine Reviews

Latina

January 2014

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Latina

January 2014

Demi Lovato Hair Color. From blond to brunette to electic-blue tresses, the X Factor judge has a good hair day, every day. Get the look: Drastic dye jobs cause major damage. If you're considering a big change, work these products into your regimen. Ouidad Color Sense Color Preserving Shampoo ($20, ouidad.com)uses plant based sub filters to maintain your vibrant hue.

Allure

November 2013

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Allure

November 2013

Your Texture: Curly The Two Most Flattering Cuts 1) For Thick Curls: A style that hits just past the collarbone allows beefy curls to look sexy and lush - while also weighing them down just enough so their's no dorky volume. "You'll want to add a few long, soft layers beginning below the chin to create some movement," says Morgan Willhite, the creative director of New York City's Ouidad Salon. 2) For Fine Curls: Short hair is hot now, according to Willhite. And by short, she means a shoulder length bob - it creates the illusion of body without putting you in dangerous mushroom-head territory. Keep the ends blunt, so they appear healthy and full, and minimize layers - you only want a few subtle ones in the front. A Brief Word on Styling Products Don't go thinking that just because a product claims to be for curls, it's going to help your curls. The Cliffs Notes on curl products: Water-based gels lock fine curls into place without weighing them down; hydrating creams shape thick, coarse textures. An all women with curls should beware of alcohol-based stylers, since they suck moisture out of hair. The worst offender: hair spray. Don't touch the stuff. The Curl Commandments Thou Shalt Always... Moisturize. Curls tend to be dry, so hydration should be your top priority. Apply a rich conditioner from roots to ends. Key ingredients are panthenol (to penetrate the hair) and silicone (to seal in moisture.) Start styling when hair is sopping wet. "The water helps the product distribute evenly." says Willhite. Finger-Comb products through from root to tip, then gently blot out excess moisture before drying. Use a diffuser. As its name suggests, a diffuser disperses air and heat, keeping curls intact. For a tight curl pattern, pump the diffuser up and down into hair while drying. For a soft, loose texture, move the dryer all around your hair without doing any scrunching. Though Shalt Not.. Rub with a towel. The coarse fabric and the friction ruffle your hair's cuticle, leading to frizz and breakage. Use a microfiber towel (Spa Sister makes a good one) and blot hair instead. Shampoo daily. Your scalp oils are natural curl controllers. Willhite suggests washing hair twice a week, max, with a sulfate-free shampoo - these formulas don't contain harsh cleaners that can leave hair dry and frizzy. Pick up a brush. Use a wide-tooth comb to detangle your hair while you condition. After that, use only your fingers.

Siempre Mujer

November 2013

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Siempre Mujer

November 2013

Tratamiento para conserver el color Shine Boosting Color Extender, $26, de Ouidad.

Ladies' Home Journal

October 2013

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Ladies' Home Journal

October 2013

Ladies' Home Journal "This Stuff Works" Beauty Award Winners 2013 Ouidad Curl Recovery Whipped Curls Daily Conditioner & Styling Primer, $28. You can use it as a styler, < a href="http://www.ouidad.com/Conditioners"/>daily conditioner or leave-in treatment. My curls haven't looked this healthy in years. They're soft and bouncy, even though I use every heat- styling tool known to man. - Lori Hill, 34

Essence

September 2013

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Essence

September 2013

Natural Evolution As the temperature begins to shift the same must happen to our hair stash 1. Ouidad Color Sense Color Preserving Conditioner ($22, Ulta)

Latina

September 2013

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Latina

September 2013

Dry and damaged hair needs a heavier formula to keep curls looking good all day. This curl-defining cream revives dehydrated locks so even those who are transitioning from relaxed to natural hair gain control. Ouidad Curl Recovery Souffle

Cosmopolitan Latinas

July 2013

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Cosmopolitan Latinas

July 2013

Curl Recovery Curl Defining Styling Souffle , $26, Maintains curl shape

People Style Watch

July 2013

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People Style Watch

July 2013

Texturizing Spray : Give straight or wavy hair a beachy feel by scrunching it when its damp or dry.

Ala Mona

June 2013

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Ala Mona

June 2013

"Whether you want to rub it, spray it, brush it, or swipe it--its never been easier to get the sun protection you need." Try Ouidad SunShield .

Bella

June 2013

Bella's 2013 Beauty Awards: Hair Salon Series by Ouidad Collection Mediterranean Bay Leaf Exfoliating Hair & Scalp Treatment

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