Magazine Reviews

New You

April 2014

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New You

April 2014

"A sulfate-free formula with natural cleansing agents clears the scalp of oil and allows follicles to breathe," says Morgan Willhite, creative director of Ouidad, a brand for curly hair. "It's about nourishing and conditioning, so hair won't frizz in any weather."

All You

March 2014

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All You

March 2014

The Style- Cascading waves. Get it in...8 minutes. Believe it or not, this soft, tousled look is easy to ace, even if you have stick straight or fine hair. First, brush out any tangles and kinks. Then begin wrapping large sections- about 2 inches for finer hair and 1 inch for thicker hair- around a tapered, clampless curling wand. -The Twist: Instead of wrapping hair flat around the barrel, loosley twirl each section of hair; this creates soft, undone texture. Continue working around your entire head, rotating the curls in different direction (toward the face and away). -When finished, let curls cool for a minute and top with a light-hold hairspray. Comb fingers through to break up the curls. Flip head upside down and spritz again for extra volume.

American Salon

March 2014

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American Salon

March 2014

Beauty Lab, Eight products you just have to check out - Ouidad, Superfruit Renewal Clarifying Cream Shampoo from Ouidad is infused with acai, blueberry, cranberry, papaya, and pomegranate acids to hydrate curls while removing excess buildup. The shampoo works on all hair textures needing moisture and lift.

BE!

March 2014

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BE!

March 2014

America's Got Talent- Be! Editors and ANGELA HOOVER highlight this month's hot products worth trying! Hair- Ouidad Superfruit Renewal Clarifying Cream Shampoo. This gentle, purifying, sulfate-free shampoo is infused with a transformative blend of superfruit acids that removes product build up, hard water minerals, and residue simultaneously. While ideal for those with curls, this hydrating cream formula appeals to all textures experiencing hair dullness, and a loss in vibrancy! $18, ouidad.com.

New Beauty

March 2014

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New Beauty

March 2014

Reverse the Damage- While it's not going to happen in minutes, you can reverse any damage that's been done. "Most treatment products smooth out or coat the outer cuticle of the hair or add moisture to the cortex," says DR.Ziering. Hair masks and deep conditioning treatments are your best bet since they are loaded with hair-helping ingredients in a moisturizing base for better penetration. If your hair has been damaged by...the sun. Fix it with- Based on the Ouidad restorative in-salon treatment, the new Mongongo Oil Multi-Use Hair Treatment infuses stressed out, frizzy hair that's void of shine and sheen with intense hair hydrators and products against UV damage. $58, ouidad.com

ELLE Canada

February 2014

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ELLE Canada

February 2014

RELAXED- It should be either so short that you can't overly fuss with it or have a bit of length so that you can iron it out on days when it gets too big. Keep hair conditioned with a product like Ouidad 12 Minute Deep Treatment ($52)to tame frizz.

Essence

February 2014

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Essence

February 2014

CAREFREE CURLS- Whether it's soft and loose or tight and coily, you can transform your natural curl patter. Want proof? We went to Ouidad Salon in New York City to get the 411 on healthy ways to play with your texture. To get these springy coils, first apply a ,curl cream to soften strands. Then wrap hair using flexi rods, which create definition. Once dry, separate coils and seal using a shine serum. "It's an easy style, as it does not involve heat." says Ouidad Senior Stylist, Ayanna Augustine John. To revive in the morning, flip hair upside down, shaking curls from the root.

For tight curl textures, stick to an easy one-strand twist-out. To style, apply a cream moisturizer to damp hair while twirling strands into place. Once dry, gently pull coils apart. For extra volume, tuck a few bobby pins in the back for an easy updo. At night wear a satin bonnet to fight frizz, suggests John. Come morning, simply add a dab of oil, fluff and go.

Adding a little heat offers endless styling options. "Here we used a large curling wand to create soft waves. Start from midshaft and work your way down." says John. Once curls are set, smooth away strays by dabbing with a light oil. "To maintain, take large sections of hair wrap into pin curls or bantu knots, then lightly spritz hair with a finishing spray."

Teen Vogue

February 2014

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Teen Vogue

February 2014

HALO EFFECT "I was nervous because I didn't know if blonde would work on me," admits Vickie, 16, of her pre-dye jitters. But her fears were assuaged with a single reference image: her own baby photo. "The idea was to make her look like she did when she was a little girl," says Aura, who gave Vickie's waves more dimension with multitonal highlights. Aura's maintenance tip for colored curls? Use what she calls an "un-shampoo" a supercreamy cleanser- no sulfates, no suds." We like Ouidad Color Sense Color Preserving Shampoo.

Allure Hair

January 2014

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Allure Hair

January 2014

The 5 Best Products for Naturally Curly hair

Ouidad Playcurl Volumizing Foam- A palmful of this foam produces bouncy, full-bodied curls- not crunchy ramen head.

Canadian Hairdresser

January 2014

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Canadian Hairdresser

January 2014

Bad hair days be gone with Ouidad Curl Recovery Whipped Curls Daily Conditioner and Styling Primer. Treat your hair to a luxurious, whipped formula that instantly moisturizes hair and smoothes frizz while enhancing shine.

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