Who Is Ouidad?

Our Mission:

Ouidad believes that curly hair is a gift to be embraced and celebrated. We are dedicated to inspiring confidence in our customers by empowering them with the knowledge, tools, products and services to help them look and feel their most beautiful.

We are passionate about our customers:

We believe that building a personalized, truthful relationship with our customers is an obligation and a privilege: success will follow. We are committed to providing exceptional service that is empathetic, humble, respectful and proud.

We are committed to education:

We are devoted to educating the world about curls and sharing our expertise and knowledge with our clients and styling community.

We are the pioneer of curly hair
product technologies:

We formulate our products exclusively for curly hair - working from the inside out to leave hair healthy, manageable, and frizz-free. We are committed to delivering the highest-quality, results-oriented solutions for all kinds of curls.

We create an unparalleled salon

We create a welcoming environment that is an oasis and refuge, where our clients feel understood and appreciated.

We embrace our community:

We leverage our resources to make a difference in our community every day, not just once a year. We are proud to make a difference by bringing out the best of curly haired people everywhere.

We believe in our company:

We believe our employees are the most precious resources. They are the source of information, the passion of our brand, the service to our customers. They ARE the company.