Meet Ouidad’s Curl Advisory Board

{ Thursday, 23 February 2017 }

What happens when you gather 11 curl experts in a Manhattan penthouse to talk about their favorite topic? We found out when we hosted our first-ever summit with the Ouidad Curl Advisory Board, our expert panel that includes celebrity stylists, educators, salon owners, and veteran curl specialists. After a curl-focused think tank session, the board […]

Date Night Looks

{ Wednesday, 8 February 2017 }

Whether it’s with a first date, old flame, or best friend, a special night out calls for just the right look. These ultra-flattering styles are perfect for making the most of your curls. 1. SIDE TWIST: HOW-TO Add a romantic detail to take your curl look up a notch. Time needed: 10 min | Level: […]


{ Tuesday, 27 December 2016 }

Lately it seems like curls are everywhere you look. Whether it’s models in fashion magazines or cool girls on the subway, the stylish set is embracing texture of all shapes and sizes, from loose waves to voluminous coils. With this in mind, we’re crowning 2017 the Year of the Curl. And to get ready, we […]

How To Refresh Curls With Botanical Boost

{ Wednesday, 14 December 2016 }

Your curls go through a lot in 24 hours. Everything from the weather to working out to resting your head on the pillow at night can cause your perfectly defined curls to flatten or frizz. Luckily, it’s easy to revive second (or third!) day curls when you’re armed with the right tools. Watch and learn […]

5 Essential Travel Tips For Curls

{ Tuesday, 6 December 2016 }

Packing is never simple when you have curly hair. Forget piecing together a week’s worth of outfits—it’s downsizing your expertly curated, highly personalized haircare routine that’s the real challenge (at least until the TSA starts allowing liter sizes through airport security). Throw an unfamiliar climate into the mix, and traveling can truly test your (and […]

Curls’ Night Out: Get The Look(s)

{ Tuesday, 29 November 2016 }

The biggest celebration of the year calls for a look that’s ready to party. These standout styles will keep your curls looking gorgeous through midnight—and beyond. LOOK 1: PARTY PONYTAIL Sleek at the crown with serious volume in the back, this style’s contrasting proportions make an ultra-glam statement. Time needed: 15 min | Level: Quick […]

Holiday Twist-And-Pin Party Looks

{ Friday, 4 November 2016 }

Two styles for making merry. Twist, pin, party. What could be easier? LOOK 1: THE FESTIVE FAUX HAWK Raise a glass to this standout style—it’s designed to play up your curls’ natural volume and height. Add a bold red lip to up the cheer factor even more. Time needed: 10 min | Level: Quick & […]

Grow Longer, Stronger Curly Hair

{ Tuesday, 18 October 2016 }

If you’ve ever spent months—or years—growing out bangs or a pixie cut, then you know the struggle. On average, hair grows half an inch per month, or about six inches per year – but with curls, it can feel like a much slower process. “Curly hair grows at the same rate as straight hair,” says […]

7 Ways to Use Mongongo Oil — from The Curl Experts

{ Friday, 16 September 2016 }

With so many ways to use our new Mongongo Oil Multi-Use Curl Treatment, we asked the texture experts on Ouidad’s Curl Advisory Board (CAB) to share their best tips and tricks. Scroll through our slideshow or jump below for the tips!     1. To Control Frizz “I use Mongongo Oil to calm frizz after […]

Mongongo Oil: Before & After

{ Wednesday, 14 September 2016 }

Seeing is believing. Ouidad’s Mongongo Oil Multi-Use Curl Treatment leaves every type of curl softer, more manageable and illuminated with healthy shine. Read on to see what our new liquid gold elixir can do for YOUR curls. 1. LOOSE CURLS Mongongo Oil benefits Loose Curls by sealing split ends and providing a lightweight heat protectant […]

Get The Look: The Quick-And-Easy Cascading Pony

{ Tuesday, 6 September 2016 }

Looking for a quick way to change up your curl look? This high ponytail puts your hair’s texture front and center, while giving you all the face-framing benefits of bangs (minus the commitment). And best of all, it’s super easy to do. Time needed: 5 min Difficulty level: Quick & Easy Ideal curl type: Classic […]

Caring for Kids’ Curls: Back to School and Beyond

{ Friday, 26 August 2016 }

  Curl confidence begins at an early age. Whether you grew up with curly hair yourself or you’re raising a curly kid, you likely know it’s not just important for young people to learn how to manage their curls, but to feel great about them, too. The biggest challenge of raising a curly kid is […]