Best of the Press: Superfruit Renewal™ Clarifying Cream Shampoo

Monday, 4 August 2014 by Ouidad-The Curl Experts

It’s been just a few months since our Superfruit Renewal™ Clarifying Cream Shampoo has been out on the market and it’s been taking curls by storm. This gentle, sulfate-free cleanser effectively removes product build-up without stripping or drying out curls like other clarifying shampoos.

Ouidad_Superfruit

It seems like we’re not the only ones obsessed with this amazing smelling and effective cleanser. Here’s what others are saying:

Naturally Curly
20 Super Sweet Hair Products to Indulge In

“A clarifying shampoo that doesn’t make your hair feel like straw?” Who would’ve known!

15 Minute Beauty
15 new Hair Products That Stylists Are Excited About

Christine talked to our very own Morgan, Creative Director, for the scoop on Superfruit. “Ouidad has launched a new clarifying shampoo ‘Superfruit,’ which is a hydrating, moisturizing clarifier [...] When looking to do a conditioning treatment, start process with a cleaning, hydrated state…. First use Ouidad’s Superfruit to remove unwanted buildup to insure the best overall results when conditioning.”

Hooked on Beauty
Best Clarifying Shampoo I’ve Used in a Long Time: Ouidad Superfruit Renewal

Why does Carissa call Superfruit one of the best clarifying shampoos she’s used in a while? “This is a gentle, sulfate-free formula that really cleans my hair completely without that ‘squeaky’ or dried out feeling. No sulfates mean no lather so I’m able to really massage my scalp and cleanse all of those shine-enhancing products that I use away so I can give my hair a fresh start. They use fruit acids from açai, blueberry, cranberry, papaya, and pomegranate instead of harsh chemicals to cleanse so my hair smells really fresh and looks bouncy and healthy.”

Vanity Rouge
7 Summer Hair Care Essentials

Angie snatched the bottle as soon as it came across her desk. “I am in love with the grapefruit scent of this, and because it is a cream formula it is unlike any clarifying shampoo I have used before, which is a good thing! My hair comes out feeling very clean without leaving it feeling stripped.”

Have you tried the Superfruit Shampoo? Let us know what you think in the comments below!

Curl Last, At Last!

Wednesday, 30 July 2014 by Cypriano

Fear the aerosol hairspray no more!

Curl Last is a game changer. After years of research, OUIDAD has finally reinvented hairspray. Over the last month, I have used this product at the salon on all curly textures, and it has quickly become one of my favorites!

Ouidad_CurlLast_Hairspray

What’s not to like about this product? Its soft, flexible, buildable hold is unmatched, and it feels more like a leave-in conditioner than a hair spray. Extremely versatile and perfect for all curl types, it’s the kind of product that is fun for stylists to work with and a joy for clients to have.

MY STYLIST TIPS:

  • Spray on dry, finished curls for soft, flexible hold that allows curls to feel bouncy and move freely without stiffness.
  • Apply to wet curls immediately after finishing the rake and shake technique and before using a diffuser to dry the hair. Curl Last will shield the curls and provide greater definition, more shine and soft hold.
  • Create the perfect beachy/tousled look instantly. After using your favorite OUIDAD styling products to style hair, flip your hair upside down and spray the underneath layer of curls with Curl Last. Scrunch and massage the hair at the scalp. Finish by spraying just a touch of Curl Last on the top for a bit more hold.
  • For very tight curls and kinky textures, I use the Curl Last in a very unique way, and the results have my clients looking in the mirror saying, “What just happened here?” After I finish styling their curls, I have them flip their head over and I alternate between spraying Curl Last and using my blow dryer to just gently blow all over their curls. I do this to loosen the tightness of their curls a bit and give hair a more playful, softer look.

Try it out, and let your curls reap the benefits!
Cypriano

#OuidadCurlSecret Winners

Wednesday, 23 July 2014 by Ouidad-The Curl Experts

When it comes to curly hair, we all have different “holy grail” products that help us achieve the looks we love. We wanted in on some of YOUR #OuidadCurlSecret regimens… and you delivered!

Our Curly-Haired friends on Instagram shared selfies of their curl looks and the Ouidad regimens they used to get them. Check out the #OuidadCurlSecret winners:
 

Eternally4p_OuidadCurlSecret
 
The secret to @eternally4p’s gorgeous mane of fiery curls?

  • Climate Control Defrizzing Shampoo
  • Curl Quencher Moisturizing Conditioner
  • Moisture Lock Leave-in Conditioner
  • Climate Control Heat & Humidity Gel
  • Styling Mist Setting & Holding Spray

 

MakeupJunkie95_OuidadCurlSecret

 
According to @makeupjunkie95, her curls love Ouidad! She uses:

  • Climate Control Defrizzing Shampoo
  • Climate Control Defrizzing Conditioner
  • Climate Control Heat & Humidity Gel
  • Curl Recovery Curl Defining Styling Soufflé

 

LaurieBryan27_OuidadCurlSecret

 
It looks like @lauriebryan27 is another Climate Control Gel fan! To get her look:

  • Climate Control Defrizzing Shampoo
  • Climate Control Defrizzing Conditioner
  • Climate Control Heat & Humidity Gel
  • Tress Effects Styling Gel

 

StrawberryBlonde108_OuidadCurlSecret

 
@strawberryblonde108’s big bouncy curls are achieved by:

  • Color Sense Color Preserving Shampoo & Conditioner
  • Moisture Lock Leave-in Conditioner
  • Climate Control Heat & Humidity Gel
  • Botanical Boost Moisture Infusing & Refreshing Spray

 
Which Ouidad products are staples in your secret curl regimen? Share in the comments below!