2009 Curls for A Cure contribution to Breast Cancer Research Foundation

Pictured: Robbie Franklin Finke (Director of Marketing BCRF), Myra Biblowit (President BCRF),

Ouidad, Peter Wise (co-founder, Ouidad), and Hillary Solomon (President & CEO, Ouidad)

Breast cancer isn’t diagnosed only in October, and so we accept donations 24/7/365 at Ouidad – Curls for a Cure®.  Thanks to the generosity of customers like you, we’re having our best fundraising year ever and we’ve collected almost $40,000.00 in donations. With Ouidad’s promised dollar-for-dollar match, we’ll be able to donate almost $80,000.00 this year.

BUT… I said almost… We’re not there yet. Please take a moment to join us in funding the fight to find the cure. When you give, we’ll match your donation. There’s no purchase necessary and our combined donation is given to The Breast Cancer Research Foundation® where over 90 cents of every dollar donated finds its’ way directly into the hands of a research doctor.

There has been so much progress in research. Only lack of money stands in the way of finding a cure. Your generous donation can help us change the future of breast cancer.

When you donate online at Ouidad.com, you can dedicate your donation. What a great holiday gift.

Wishing you and yours health in the New Year,

Ouidad and Peter

Hear about Curls for a Cure directly from Ouidad and husband Peter and see why they chose to team up with the Breast Cancer Research Foundation where Ouidad, the business, matches donations dollar-for-dollar for this most important mission.

Curls for a Cure was originally created as a tribute to Ouidad’s mother who died of breast cancer and for Ouidad herself who contracted breast cancer at the same age her mother did.  As always, Ouidad’s message is one of hope, as she says,

“Breast cancer is not a death sentence.”

Do you want to get involved and make a donation? Join us in helping to find a cure by clicking here!

If you visit Ouidad.com regularly, you already know that we are implementing new features and benefits to our website to better guide you to the perfect collection of products for curly hair. As a part of this process, we began retiring a few features that seemed to attract little interest… or so we thought. Within days, more than a few of our curl friends called or wrote to us and said… Hey Ouidad… not so fast.  Here’s part of an email we received just days after eliminating the Quick Shop page from our website:

Dear Ouidad,

I have just finished ordering climate control and botanical boost for my wife Sheila, and it was a chore! In the past, there was a link to “My Favorites,” but no more.  Or, I could check particular items on a list of all your products.  Now I have to figure out whether these are finishing products, styling products, conditioning products, or treatments, and then look for each within these subcategories.

Al, a concerned husband and Ouidad shopper

First, I want to applaud and thank this customer for two things. I want to thank this gentleman because he took the time out of his day to contact us and let us know how he felt. I want to applaud him for ordering hair products for his wife. Al… you’re a great husband.

To all the others that called customer service or wrote recently, we heard you too, and I want to let you know that we’ve restored the Quick Shop page. You can find again in the left navigation of all the shop pages.  For those who are unfamiliar with our Quick Shop page, try it out: http://www.ouidad.com/quick-shop

What Al loves about this page is that you can go down and click the checkbox next to all your favorite curly hair products and then add them all to your basket at the same time with just one click of any of the “Add to Basket” buttons on the page.

Keep sending your thoughts and comments. We’re listening.

Peter Wise, COO