Best of the Press: Superfruit Renewal™ Clarifying Cream Shampoo

Monday, 4 August 2014, 11:00 | Category : Press
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It’s been just a few months since our Superfruit Renewal™ Clarifying Cream Shampoo has been out on the market and it’s been taking curls by storm. This gentle, sulfate-free cleanser effectively removes product build-up without stripping or drying out curls like other clarifying shampoos.

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It seems like we’re not the only ones obsessed with this amazing smelling and effective cleanser. Here’s what others are saying:

Naturally Curly
20 Super Sweet Hair Products to Indulge In

“A clarifying shampoo that doesn’t make your hair feel like straw?” Who would’ve known!

15 Minute Beauty
15 new Hair Products That Stylists Are Excited About

Christine talked to our very own Morgan, Creative Director, for the scoop on Superfruit. “Ouidad has launched a new clarifying shampoo ‘Superfruit,’ which is a hydrating, moisturizing clarifier [...] When looking to do a conditioning treatment, start process with a cleaning, hydrated state…. First use Ouidad’s Superfruit to remove unwanted buildup to insure the best overall results when conditioning.”

Hooked on Beauty
Best Clarifying Shampoo I’ve Used in a Long Time: Ouidad Superfruit Renewal

Why does Carissa call Superfruit one of the best clarifying shampoos she’s used in a while? “This is a gentle, sulfate-free formula that really cleans my hair completely without that ‘squeaky’ or dried out feeling. No sulfates mean no lather so I’m able to really massage my scalp and cleanse all of those shine-enhancing products that I use away so I can give my hair a fresh start. They use fruit acids from açai, blueberry, cranberry, papaya, and pomegranate instead of harsh chemicals to cleanse so my hair smells really fresh and looks bouncy and healthy.”

Vanity Rouge
7 Summer Hair Care Essentials

Angie snatched the bottle as soon as it came across her desk. “I am in love with the grapefruit scent of this, and because it is a cream formula it is unlike any clarifying shampoo I have used before, which is a good thing! My hair comes out feeling very clean without leaving it feeling stripped.”

Have you tried the Superfruit Shampoo? Let us know what you think in the comments below!

Spill Your Secrets! Enter the #OuidadCurlSecret Giveaway

Thursday, 10 July 2014, 0:00 | Category : Giveaways, Press
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Curly Hair is a gift to be celebrated – and from loose waves to fabulous coils, we know that you’re styling your curls to look fabulous. Whether that’s battling the intense humidity (thanks, Climate Control Heat & Humidity Gel!) or creating beach-ready waves, there are Ouidad products for every curl.

So, how are you styling your curls? We want to know your #OuidadCurlSecret!

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Snap an Instagram selfie of your finished curl style and tell us which Ouidad products you used to get the look. Make sure you add #OuidadCurlSecret, and we’ll choose 4 favorites to win some of their Ouidad power products!

Winners will be announced July 22nd, so start snapping those curly selfies!

Celebrating Motherhood with Ouidad

Monday, 21 April 2014, 10:49 | Category : Ouidad, The Business, Testimonials
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The best and most exciting part about being a Mother is…

Birthing a human being and growing together! It is the most important and amazing job on the planet for me! Seeing my kids grow up and develop, learning many things about myself through them. They mimic you and roll plays you as they start developing. Watching them discover themselves, recognizing things in their personality and showing you who they are. That is the most exciting thing and nothing is more fulfilling for me.

 Colorado

Ouidad with her children, Sondriel & Peter in Colorado

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