Curls for a Cure® 2014

Wednesday, 17 September 2014, 9:00 | Category : Curls for a Cure, Krly Kids
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Ouidad and her husband, Peter, started Curls for a Cure in 2005 after she was diagnosed with and beat breast cancer, the same disease that took her mother’s life. After matching your donations to reach over $450,000, we decided that we wanted to go even bigger, and this year we’re supporting Curls for a Cure like never before.

Curls for a Cure Pink Curl Extension

Show your support by purchasing the limited edition Pink Curl Extension – 100% of the purchase price will be donated to The Breast Cancer Research Foundation® (BCRF). Additionally, for every pink curl selfie shared on Instagram with #CurlsForACure, we’ll donate an additional $1, up to $50,000 (you’ll even be entered to win a custom Ouidad regimen for your curl type!).

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KRLY® Kids 

Breast cancer awareness shouldn’t be limited to just one month out of an entire year – according to BCRF, a woman is diagnosed with breast cancer every 2 minutes in the US. To further contribute to the research and funding that can ultimately lead to finding a cure, we’ll be donating $1 from every purchase of a KRLY Kids product to BCRF year-round.

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Partnership with NaturallyCurly.com

The leading online destination for all things textured hair, NaturallyCurly.com, has joined with Ouidad in the fight to find a cure. Together, we’ve created an online Curls for a Cure destination where we can all share our experiences and support for one another, as breast cancer has impacted all of us in some way. To kick-off the program, NaturallyCurly hosted a Google Hangout with their Co-Founder Michelle Breyer and Ouidad, both cancer survivors. They shared their stories, as well as encouragement for others who may be going through such a trying time. If you were unable to tune in live, watch the hangout below:

We hope you’ll join us in this fight!

Best of the Press: Superfruit Renewal™ Clarifying Cream Shampoo

Monday, 4 August 2014, 11:00 | Category : Press
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It’s been just a few months since our Superfruit Renewal™ Clarifying Cream Shampoo has been out on the market and it’s been taking curls by storm. This gentle, sulfate-free cleanser effectively removes product build-up without stripping or drying out curls like other clarifying shampoos.

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It seems like we’re not the only ones obsessed with this amazing smelling and effective cleanser. Here’s what others are saying:

Naturally Curly
20 Super Sweet Hair Products to Indulge In

“A clarifying shampoo that doesn’t make your hair feel like straw?” Who would’ve known!

15 Minute Beauty
15 new Hair Products That Stylists Are Excited About

Christine talked to our very own Morgan, Creative Director, for the scoop on Superfruit. “Ouidad has launched a new clarifying shampoo ‘Superfruit,’ which is a hydrating, moisturizing clarifier [...] When looking to do a conditioning treatment, start process with a cleaning, hydrated state…. First use Ouidad’s Superfruit to remove unwanted buildup to insure the best overall results when conditioning.”

Hooked on Beauty
Best Clarifying Shampoo I’ve Used in a Long Time: Ouidad Superfruit Renewal

Why does Carissa call Superfruit one of the best clarifying shampoos she’s used in a while? “This is a gentle, sulfate-free formula that really cleans my hair completely without that ‘squeaky’ or dried out feeling. No sulfates mean no lather so I’m able to really massage my scalp and cleanse all of those shine-enhancing products that I use away so I can give my hair a fresh start. They use fruit acids from açai, blueberry, cranberry, papaya, and pomegranate instead of harsh chemicals to cleanse so my hair smells really fresh and looks bouncy and healthy.”

Vanity Rouge
7 Summer Hair Care Essentials

Angie snatched the bottle as soon as it came across her desk. “I am in love with the grapefruit scent of this, and because it is a cream formula it is unlike any clarifying shampoo I have used before, which is a good thing! My hair comes out feeling very clean without leaving it feeling stripped.”

Have you tried the Superfruit Shampoo? Let us know what you think in the comments below!

Spill Your Secrets! Enter the #OuidadCurlSecret Giveaway

Thursday, 10 July 2014, 0:00 | Category : Giveaways, Press
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Curly Hair is a gift to be celebrated – and from loose waves to fabulous coils, we know that you’re styling your curls to look fabulous. Whether that’s battling the intense humidity (thanks, Climate Control Heat & Humidity Gel!) or creating beach-ready waves, there are Ouidad products for every curl.

So, how are you styling your curls? We want to know your #OuidadCurlSecret!

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Snap an Instagram selfie of your finished curl style and tell us which Ouidad products you used to get the look. Make sure you add #OuidadCurlSecret, and we’ll choose 4 favorites to win some of their Ouidad power products!

Winners will be announced July 22nd, so start snapping those curly selfies!