Your Hair’s New Best Friend: Curl Primers

Thursday, 30 October 2014, 10:30 | Category : Expert Tips, Styling
Tags :

When you apply your makeup in the morning – that is, when you’re not already running 10 minutes late – you may start with a primer before applying the rest of your “face.” You minimize pores and create a smooth and even surface for your makeup to enhance or highlight your natural beauty. Given our philosophy that the skin on your head is the same as the skin on your face, why should your curls be any different?

Why Priming Your Curls is Important

Due to the way curly hair grows, it’s extremely porous and the hair strand may be inconsistent. This is especially true if your curls are frequently subjected to heat styling, chemicals or other environmental factors. Because of this, products will absorb into your strands at different levels. This could be why you notice your hair looks extremely moisturized or holds better in some areas, while feeling dry or lacking product in others. Using a primer helps to restore moisture and essentially “fills in” some of those gaps in your strands so that products absorb evenly and, ultimately, work more effectively.

How to Prime Your Curls

While Cleansing: Use a cleanser like the Curl Recovery Ultra-Nourishing Cleansing Oil that not only gently removes dirt and build-up, but also restores essential moisture for optimal curl formation. The Cleansing Oil envelopes the hair shaft with concentrated fatty acids that are vital to rebuilding, nourishing and protecting your curls – much like your hair’s natural oils that are typically depleted due to the nature of curly hair. (Pro tip: use the Cleansing Oil for regular shampooing to help your curls regain softness and shape, or use it as an additional cleanser to replenish natural oils.)


Prior to Styling: Before setting your curls with a styler, you can prime them with Whipped Curls Daily Conditioner & Styling Primer. It glides onto curls with deeply hydrating nutrients to elevate moisture within the hair cuticle and to smooth frizz. It also creates the perfect canvas by reestablishing your natural curl pattern for easy styling with your preferred gel or cream!


Have you added one of these “curl primers” to your regimen? Tell us in the comments below!

Fall Hair Color Trends for Your Curls

Tuesday, 14 October 2014, 0:00 | Category : Highlights and Coloring
Tags : , , ,

Fall is here and that bronzy golden glow and shimmery ombre aren’t what they used to be. Here are a few fall color trends we’re loving right now!

Golden Gloss
Tone down that super blonde into a honey-wheat, golden glow. A warm gloss over a washed-out ombre or balayage is a perfect way to deepen and transform summer hair into a chic fall look. Bringing the highlights to lowlights offers the same dimensional color, but shows off texture and definition with a high gloss shine.

photo 4[2][1]

I am in love with Coppers right now. Bringing the warmth back into curly hair creates real depth. Curly hair loses reflection from light because of the uneven surface. Using a deeper level of red or copper will help the hair gain more shine and dimension. Rich tones create accents throughout the movement of the curls.

photo 1[2][1]

Chestnuts and Mahoganies
Adding a warm brown color to faded summer hair will help fill the curls – making them look and feel more supple. It also helps with frizz and allows the light to shine through the hair, making it feel its most rich and luxurious.

photo 3[2][1]
photo 2[2][1]


If you decide to update your color for the season, preserve with our Color Sense products, specifically formulated for color-treated curls. Our protective Color Lock complex – including Beta-Carotene and Lycopene – contains broad spectrum, plant-based sun filters which help affix color to the hair fibers and shield against fading due to UV exposure and styling. (You can receive a free deluxe sample of our Color Sense Shampoo & Conditioner with your purchase during our current special offer!)

Have you switched up your curl color for fall? Tell us more in the comments!


Introducing KRLY® Kids to Benefit Curls for a Cure®

We’re excited to reintroduce KRLY® Kids as a pink ribbon collection benefiting The Breast Cancer Research Foundation® (BCRF) through our Curls for a Cure® foundation!

Starting this month and continuing year-round, we’ll donate $1 from all KRLY Kids purchases from to BCRF through Curls for a Cure.

Ouidad developed KRLY Kids, including No Time for Tears Shampoo, No More Knots 2-in-1 Conditioner and Pump N’ Go Styling Spray Gel, because she understands that kids’ lives are complicated enough – and curl care should be fun, not frustrating! The products in the line are formulated to cleanse, condition and style your kids’ curls, respectively.

No Time for Tears Shampoo

  • Gentle formula designed to cleanse curls without stinging or irritating eyes
  • A nourishing blend of Wheat Protein and Wheat Amino Acids creates strong, bouncy curls

No More Knots 2-in-1 Conditioner

  • Double-duty formula serves as a detangling rinse and leave-in moisturizing treatment
  • Combats dryness, split ends and limp curls, leaving hair frizz-free and manageable
  • Wheat Amino Acids, Jojoba Oil and volumizing polymers strengthen and condition

Pump N’ Go Styling Spray Gel

  • Designed to define curls and shield against humidity
  • A blend of proteins and botanicals preserves moisture to prevent frizz and tame curls by locking in hydration

This year we’ve also partnered with to fund the fight to find a cure for breast cancer! Learn more about how we’re supporting #CurlsForACure and how you can get involved at!

Kutest KRLY Kid Contest

To celebrate, we’re also on the lookout for the Kutest KRLY Kid! Submit a photo of your curly-haired cutie in all of their naturally curly glory, and you and your tot could win a trip to New York City, where you’ll be treated to complimentary services at the Ouidad Flagship Salon and tickets to a Broadway show.

Entering is easy! Simply Like Ouidad on Facebook and submit a photo of your child through the contest app. Get your friends and family to vote by spreading the word with #KRLYKidsContest. The entrant whose photo earns the most votes between now and October 31st wins!

To read the Official Rules and enter the contest, visit Ouidad on Facebook. (The photo with the most votes must meet all eligibility requirements in order to win.)

Thank you for helping us fund the fight to find a cure!