{ Tuesday, 27 December 2016 }

Lately it seems like curls are everywhere you look. Whether it’s models in fashion magazines or cool girls on the subway, the stylish set is embracing texture of all shapes and sizes, from loose waves to voluminous coils. With this in mind, we’re crowning 2017 the Year of the Curl. And to get ready, we […]

Vibrant Color? Yes, Please.

{ Monday, 19 December 2016 }

Who doesn’t love experimenting with color? It can add dimension to curls or give you an entirely new look. But it can also fade and sometimes cause dryness and damage. Recently, self-proclaimed curly hair enthusiast Jenny Borrego (@makeupbyjennyfro) visited Ouidad’s FL flagship, where lead colorist Igor offered tips for keeping color-treated curls vibrant and shiny, […]

How To Refresh Curls With Botanical Boost

{ Wednesday, 14 December 2016 }

Your curls go through a lot in 24 hours. Everything from the weather to working out to resting your head on the pillow at night can cause your perfectly defined curls to flatten or frizz. Luckily, it’s easy to revive second (or third!) day curls when you’re armed with the right tools. Watch and learn […]

5 Essential Travel Tips For Curls

{ Tuesday, 6 December 2016 }

Packing is never simple when you have curly hair. Forget piecing together a week’s worth of outfits—it’s downsizing your expertly curated, highly personalized haircare routine that’s the real challenge (at least until the TSA starts allowing liter sizes through airport security). Throw an unfamiliar climate into the mix, and traveling can truly test your (and […]

Curls’ Night Out: Get The Look(s)

{ Tuesday, 29 November 2016 }

The biggest celebration of the year calls for a look that’s ready to party. These standout styles will keep your curls looking gorgeous through midnight—and beyond. LOOK 1: PARTY PONYTAIL Sleek at the crown with serious volume in the back, this style’s contrasting proportions make an ultra-glam statement. Time needed: 15 min | Level: Quick […]

Why We’re Thankful For Curls

{ Monday, 21 November 2016 }

Gone are the days of pining for straight hair and flat ironing to fit the mold. Now we know our vibrant, vivacious curls make each us one of a kind, and we wouldn’t trade them for the world. With this sentiment in mind, Ouidad asked four curly women we admire why they give thanks for their […]

Holiday Twist-And-Pin Party Looks

{ Friday, 4 November 2016 }

Two styles for making merry. Twist, pin, party. What could be easier? LOOK 1: THE FESTIVE FAUX HAWK Raise a glass to this standout style—it’s designed to play up your curls’ natural volume and height. Add a bold red lip to up the cheer factor even more. Time needed: 10 min | Level: Quick & […]

Grow Longer, Stronger Curly Hair

{ Tuesday, 18 October 2016 }

If you’ve ever spent months—or years—growing out bangs or a pixie cut, then you know the struggle. On average, hair grows half an inch per month, or about six inches per year – but with curls, it can feel like a much slower process. “Curly hair grows at the same rate as straight hair,” says […]

The One-Product Frizz Fix

{ Friday, 14 October 2016 }

Curly hair’s unique anatomy means all curl types are prone to frizz. So what’s a curl to do when frizz leaves hair looking dull and frazzled? Our experts swear by Ouidad’s Texture Smoothing Frizz & Flyaway Fighter Spray for instantly defined, de-frizzed curls with major shine factor. Watch and learn how to use it to […]

Why Your Curls Need A Clarifying Shampoo

{ Wednesday, 5 October 2016 }

Not clear on what, exactly, a clarifying shampoo does? Here’s everything you need to know about these formulas, which work like a “reset” button for your curls. What is a clarifying shampoo? Clarifying shampoos deliver a deeper cleanse than regular shampoos, using ingredients such as fruit acids to wash away residue from styling products and […]

7 Ways to Use Mongongo Oil — from The Curl Experts

{ Friday, 16 September 2016 }

With so many ways to use our new Mongongo Oil Multi-Use Curl Treatment, we asked the texture experts on Ouidad’s Curl Advisory Board (CAB) to share their best tips and tricks. Scroll through our slideshow or jump below for the tips!     1. To Control Frizz “I use Mongongo Oil to calm frizz after […]

Mongongo Oil: Before & After

{ Wednesday, 14 September 2016 }

Seeing is believing. Ouidad’s Mongongo Oil Multi-Use Curl Treatment leaves every type of curl softer, more manageable and illuminated with healthy shine. Read on to see what our new liquid gold elixir can do for YOUR curls. 1. LOOSE CURLS Mongongo Oil benefits Loose Curls by sealing split ends and providing a lightweight heat protectant […]