“We can join together and help find a cure, so that there is a light at the end of the tunnel,”- Ouidad.

As the month of October begins, we honor those women and men whose lives have been affected by breast cancer, raise awareness, and look toward the future of finding prevention and a cure. At Ouidad, our commitment mirrors the fight of those affected by this disease – it’s a 365-day crusade.

For Ouidad herself it began as a very personal story of heartbreak and survival. Her own mother had lost her life to breast cancer. Shortly after, Ouidad herself received the news she too had developed this terrifying disease, at the very age her mother had been diagnosed. Ouidad feels incredibly fortunate today to call herself a breast cancer survivor of ten years and to she continues to look for the light at the end of the tunnel in finding a cure.

It is with the extreme passion of Ouidad’s own emotional experience, together with her husband and business partner, Peter Wise, she began Curls for a Cure® to help fund the research toward preventing and finding a cure for breast cancer. They are determined to make a difference in the lives of others affected by this disease.

Since founding Curls for a Cure in 2001, over $414,697 has been donated to The Breast Cancer Research Foundation®. BCRF’s mission is to achieve prevention and a cure to breast cancer in our lifetime by providing critical funding for innovative research around the world with 91 cent of every dollar directed toward research and awareness programs.

Thank you so much to all our contributors for helping us in this journey toward a cure!

Every dollar donated to Curls for a Cure is matched by Ouidad, up to $50,000 each year. Contributions can be made everyday of the year directly on Ouidad.com here, no purchase is necessary. In addition, Ouidad includes a reminder to our clients of this important cause and the opportunity to donate during the checkout process with every purchase made on the site.

We would love our donation total to reach half a million dollars this year. We know that with your help we will do it. During this month of breast cancer awareness, we hope you’ll consider making a special donation to Curls for a Cure to continue helping us reach this goal.

Statistics reveal that there are typically six degrees of separation between you and someone who has been diagnosed with breast cancer. If you don’t personally know someone with breast cancer, you have a family member or friend who knows someone with the disease. This is the subtle way breast cancer touches all of our lives. Indeed, just ten years ago, Ouidad herself was diagnosed with breast cancer. And while she was able to make a full recovery, her personal battle with breast cancer motivated her to establish the Curls for A Cure® foundation.

Curls for a Cure funds the fight to find a cure for breast cancer by directly supporting the initiatives of the Breast Cancer Research Foundation®. Their mission provides resources for critical clinical research in leading medical centers around the world. In addition, they work to increase public awareness about breast cancer and breast health. These initiatives become increasingly important year by year, as the American Cancer Society estimates show that nearly 600 new cases of invasive breast cancer are diagnosed daily. Ouidad chose to put her full confidence in support of the Breast Cancer Research Foundation because more than 85% of the funds they receive go directly into innovative breast cancer research and awareness programs.

To find a fight for the cure, Ouidad has made it easy to make a donation that matters. Every contribution made to Curls for a Cure—no matter how large or how small—will receive a dollar-for-dollar matching donation from Ouidad. Outright contributions can be made from one of the “Donation” links on the Ouidad website, or, through their shopping basket when making a purchase. To date, more than $400,000 has been donated to the BCRF through Curls for a Cure, and the numbers keep growing everyday!

In honor of Breast Cancer Awareness Month, Ouidad has brought Curls for a Cure to Facebook!  For every new Ouidad Facebook Fan, Ouidad will donate $1 per fan to the Breast Cancer Research Foundation through Curls for a Cure. (up to $10,000 for 10,000 fans)

Click  here to “Like” and support!

Not only can you “Like” Ouidad on Facebook to support this month, but you can contribute all year round on Ouidad.com! Ouidad matches every Curls For A Cure donation, dollar for dollar! Give $5.00 and we’ll make it $10.00. Your $50.00 donation becomes $100.00. No amount is too small or too generous and we’ll match them all.

Click to Donate on Ouidad.com

Learn more about Ouidad’s Story, Curls for a Cure and the Breast Cancer Research Foundation from Ouidad’s husband and Co-Founder Peter Wise:

About The Breast Cancer Research Foundation:

The Breast Cancer Research Foundation’s mission is to achieve a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide, and increasing public awareness about good breast health.