Essence.com Senior Beauty Editor Owes her Curls to Ouidad

Monday, 24 March 2014 by Ouidad-The Curl Experts

crystal_martin

 

Crystal Martin, Senior Beauty Editor at Essence.com

 

I suppose I owe my curls to Ouidad. Back in 2008, I was fresh out of graduate school at NYU, a beauty assistant at Redbook magazine—and completely unaware that my hair was curly. I had been flat ironing or pressing it straight for over a decade. My strands had been so damaged that when left to their own devices they were frizzy-wavy at best. It wasn’t until I went to a press event at Ouidad that I got a glimpse of my true texture.  The brand was launching its Sun Shield Sun & Sport Leave-in and a complementary hair-repairing salon treatment. I went to the salon to try to it, and after I’d been sufficiently shampooed,conditioned and treated, my stylist asked me if I wanted to wear my hair curly. Awkward pause. “My hair isn’t curly,” I said.  My stylist’s response was simply, “Let’s just see what we can do.”

She scrunched and twisted my hair into loose curls. I was amazed. I cut my hair into a curly bob about six months later and have been wearing my hair natural ever since. Needless to say, I have a special place in my heart for Ouidad styling techniques and products. Most recently, I tried the Superfruit Renewal Clarifying Cream Shampoo, a low-sudsing, sulfate-free formula.  I’m a bit beauty editor and a bit of a product junkie. I love to layer up oils, styling creams, and leave-ins. The result is curls that fall just so—and, lots of product build-up on my scalp. Superfruit did a great job of removing stubborn residue; my scalp felt airy and clean after two washes. But the shampoo didn’t seem to strip my hair of its moisture. I didn’t get that aggressively clean squeak once I rinsed. I conditioned as usual and left my hair to air dry—my curls were boing-y and soft, not at all parched. I give Superfruit a thumbs up for my super fine, ramen-noodle tight curls. And I’ll definitely be incorporating it into my routine as a twice-a-month clarifier.

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Superfruit Renewal Clarifying Cream Shampoo

10 Comments for “Essence.com Senior Beauty Editor Owes her Curls to Ouidad”

  1. 1Skye

    Great article; I did purchase this, but I haven’t used it as yet—can’t seem to break away from WaterWorks[LOVE that shampoo]!

  2. 2Elizabeth

    Where can buy this at I need to try it.

  3. 3Ouidad-The Curl Experts

    Hi Elizabeth! This can be purchased here at Ouidad.com- http://www.ouidad.com/Superfruit-Renewal

  4. 4Cathy

    Great article. Will be trying the Ouidad products very soon. Recovering product junkie :)

  5. 5Dee

    I just ran into Sephora last night and discovered your products aren’t there any more *sad face*. I have tons of shrinkage with WNGs; is there anything other than braid outs and twists that can help reduce shrinkage?

  6. 6Ouidad-The Curl Experts

    Thank you Cathy! Let us know if you have any questions about our products. :-)

  7. 7Ouidad-The Curl Experts

    Hi Dee! We are currently at all Ulta Stores! Visit http://www.ulta.com for details. Braid outs and twists are a great way to reduce shrinkage but the right product can help you keep your style longer. Our Curl Recovery is a great product. it transforms dehydrated & damaged curls into elongated, healthy, head-turning spirals. For further information visit- http://www.ouidad.com/Curl-Recovery-Souffle

  8. 8Skye

    I purchase from Ouidad when there is free shipping and handling; the phone consultants are simply excellent and helpful AND honest, but I also buy from Ulta when the free shipping and handling, without a minimum is not an option.
    OUIDAD products are wonderful, and I began using this line when she had three products: the Shampoo, the Basic Conditioner and the Deep Treatment.

  9. 9Dee

    Thanks for the heads up about Ulta; I will check it out (parking is a beast in Santa Monica!). Ouidad was the one who dropped the 411 to me about kinky hair being curly hair (who knew). I still remember staring at my hair in the mirror after using the Climate Control for the first time and waiting for my hair to frizz; I was amazed when my curls stayed. My hat is off to Ouidad!

  10. 10Skye

    I tried the new shampoo and it is really all they say and morem, and Ulta is a great place to shop, too. I will give my —hmmmm—well, I would love to be in Santa Monica, but where I live in NJ, I more than understand the beastly nature of traffic, parking, etc. I have the Climate Control line, but rarely use it. I do love the Curl Quencher—-!

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