Crystal Martin, Senior Beauty Editor at Essence.com
I suppose I owe my curls to Ouidad. Back in 2008, I was fresh out of graduate school at NYU, a beauty assistant at Redbook magazine—and completely unaware that my hair was curly. I had been flat ironing or pressing it straight for over a decade. My strands had been so damaged that when left to their own devices they were frizzy-wavy at best. It wasn’t until I went to a press event at Ouidad that I got a glimpse of my true texture. The brand was launching its Sun Shield Sun & Sport Leave-in and a complementary hair-repairing salon treatment. I went to the salon to try to it, and after I’d been sufficiently shampooed,conditioned and treated, my stylist asked me if I wanted to wear my hair curly. Awkward pause. “My hair isn’t curly,” I said. My stylist’s response was simply, “Let’s just see what we can do.”
She scrunched and twisted my hair into loose curls. I was amazed. I cut my hair into a curly bob about six months later and have been wearing my hair natural ever since. Needless to say, I have a special place in my heart for Ouidad styling techniques and products. Most recently, I tried the Superfruit Renewal Clarifying Cream Shampoo, a low-sudsing, sulfate-free formula. I’m a bit beauty editor and a bit of a product junkie. I love to layer up oils, styling creams, and leave-ins. The result is curls that fall just so—and, lots of product build-up on my scalp. Superfruit did a great job of removing stubborn residue; my scalp felt airy and clean after two washes. But the shampoo didn’t seem to strip my hair of its moisture. I didn’t get that aggressively clean squeak once I rinsed. I conditioned as usual and left my hair to air dry—my curls were boing-y and soft, not at all parched. I give Superfruit a thumbs up for my super fine, ramen-noodle tight curls. And I’ll definitely be incorporating it into my routine as a twice-a-month clarifier.