Get the Look: 2013 TONY Awards

Missed this year’s TONY Awards? Don’t worry we’ve scoured the Red Carpet in search of the most fabulous celebrity texture!

Find out how to achieve these show stopping styles with Ouidad.


Bernadette Peters via

For Classic Curls

Bernadette Peters wore a lovely up do of tight, defined curls. To achieve this look, apply a cream styler similar to the Ouidad Curl Quencher Hydrafusion Intense Curl Cream; once distributed evenly through hair with both hands from root to end, diffuse or air dry and style as usual.


Scarlett Johansson via

Wave Wonder

Scarlett Johansson sported sexy, sultry waves that are easy to recreate with Ouidad’s Curl Recovery Whipped Curls Daily Conditioner and Styling Primer; simply comb through damp hair and then separate into medium sized sections and dry for effortless loose, wavy locks.


Laura Benanti via

Tousled Tresses

Laura Benanti opted for a more effortless style with tousled, beach waves.  To achieve this look, apply the Ouidad Wave Create Sea Spray evenly through damp hair and scrunch to enhance body; proceed to dry hair with a diffuser or air dry naturally to easily attain this playful look.

How I Became a Ouidad Convert!

I love my curls.  I hate my curls. Everyday.

I have known of Ouidad for many years  but what curly haired girl (formerly) in the beauty biz doesn’t know about the Ouidad converted.

jill after


Cypriano’s Tips for Dad’s Curls

Ouidad NYC Color & Curl Expert, Cypriano, gives quick tips on caring for the favorite man in your life.



Three essential products are necessary to maintain healthy curls and a stylish look on short hair. For better success arm yourself with a  solid shampoo, an effective conditioner and a versatile styling product!

Start with a good shampoo that is effective in cleansing the scalp and hair, and can be used daily like Ouidad’s Curl Recovery Ultra-Nourishing Cleansing Oil.

Conditioner is vital to maintain the health of the hair as well as prevent dryness. Depending upon the texture of the curls, a basic daily conditioner is great like Ouidad’s Balancing Rinse Essential Daily Conditioner.

For styling, the Curl Quencher Moisturizing Gel or  Hydrafusion Intense Curl Cream are  excellent for giving a soft hold without stiffness. Ouidad’s Clear Control Pomade or Moisture Lock Define and Shine Curl Styling Gel-Cream, can be used for wet looks and more textured short/funky hair styles.



As a rule of thumb, long curly hair should not be shampooed more than 1-2 times per week depending upon your curl type.

As a quick guide:

Wavy/Loose: 2-3 times per week

Curly/Tight Curly: 1-2 times per week

Kinky: 1 time per week

Refresh next day hair instead of rewashing with Botanical Boost. Just spray 2-3 times to  tame any frizzies.

If you MUST wet your hair daily, SKIP the shampoo! Yes, it is possible and highly recommended. Co-washing is an effective routine that leaves hair moisturized, soft and frizz-free. Try Ouidad’s Curl Co-Wash Low-Foam Cleansing Conditioner.

On days that you do shampoo, Water Works Clarifying Shampoo is perfect for  gently removing build-up without stripping hair.

When you do shampoo, follow with a conditioner for your curl type. Balancing Rinse for loose to curly. For tight-kinky curls, Ouidad’s Whipped Curls is a great conditioner that doubles as a leave-in Styling Primer as well. When using the Whipped Curls, rinse hair lightly allowing some of the conditioner to be absorbed by the hair. This will increase moisture throughout the curls and act as a primer, aiding the application of the Gel to be followed. The results are  more defined, long lasting curls with no frizz.