Introducing KRLY® Kids to Benefit Curls for a Cure®

Wednesday, 1 October 2014 by Ouidad-The Curl Experts

We’re excited to reintroduce KRLY® Kids as a pink ribbon collection benefiting The Breast Cancer Research Foundation® (BCRF) through our Curls for a Cure® foundation!

KRLYKids_Ouidad

Starting this month and continuing year-round, we’ll donate $1 from all KRLY Kids purchases from Ouidad.com to BCRF through Curls for a Cure.

Ouidad developed KRLY Kids, including No Time for Tears Shampoo, No More Knots 2-in-1 Conditioner and Pump N’ Go Styling Spray Gel, because she understands that kids’ lives are complicated enough – and curl care should be fun, not frustrating! The products in the line are formulated to cleanse, condition and style your kids’ curls, respectively.

No Time for Tears Shampoo

  • Gentle formula designed to cleanse curls without stinging or irritating eyes
  • A nourishing blend of Wheat Protein and Wheat Amino Acids creates strong, bouncy curls

No More Knots 2-in-1 Conditioner

  • Double-duty formula serves as a detangling rinse and leave-in moisturizing treatment
  • Combats dryness, split ends and limp curls, leaving hair frizz-free and manageable
  • Wheat Amino Acids, Jojoba Oil and volumizing polymers strengthen and condition

Pump N’ Go Styling Spray Gel

  • Designed to define curls and shield against humidity
  • A blend of proteins and botanicals preserves moisture to prevent frizz and tame curls by locking in hydration

This year we’ve also partnered with NaturallyCurly.com to fund the fight to find a cure for breast cancer! Learn more about how we’re supporting #CurlsForACure and how you can get involved at curlsforacure.naturallycurly.com!

Kutest KRLY Kid Contest

To celebrate, we’re also on the lookout for the Kutest KRLY Kid! Submit a photo of your curly-haired cutie in all of their naturally curly glory, and you and your tot could win a trip to New York City, where you’ll be treated to complimentary services at the Ouidad Flagship Salon and tickets to a Broadway show.

KRLYKids_Ouidad_Blog

Entering is easy! Simply Like Ouidad on Facebook and submit a photo of your child through the contest app. Get your friends and family to vote by spreading the word with #KRLYKidsContest. The entrant whose photo earns the most votes between now and October 31st wins!

To read the Official Rules and enter the contest, visit Ouidad on Facebook.

Thank you for helping us fund the fight to find a cure!

Refreshed Fall Looks

Tuesday, 23 September 2014 by Morgan

Fall is that gorgeous window when the bathing suits start finding homes in the backs of drawers and the scarves, hats and light jackets start subtly layering themselves back into the wardrobe. The crispness in the air brings a renewed sense of possibility and purpose. It’s my favorite time to try a new cut or turn up a color that may have faded with the summer sun.

Curly Haircuts

Without a doubt, curls and movement are having a shining moment in the press and in fashion; there are a few styles and cuts in particular that I can’t stop crushing on.

CharlizeTheron_CurlyBob

First is the curly bob. So many of my favorite curly celebs have traded longer locks for edited, playful, chin-length bobs. It’s a modern take on a classic precision cut and it looks incredible!

KylieMinogue_LongBob

The beauty of this cut is the range of length you can try. If you’re feeling unsure of how short to go, a shoulder-grazing sweep allows for a low bun or ponytail, yet still feels thoughtful and chic.


The slightly shorter chin-length bob is my personal favorite, as the curls surround the face and act as a romantic, playful frame.

The key to a perfect textured chin or shoulder-length cut is the consideration of the curl throughout. The ultimate shape is so important to the overall effect of the style – each curl pattern must be cut thoughtfully and the result becomes that effortless chic, low-maintenance style. For best results, bring a picture of the desired length and shape to the salon to help ensure you get exactly what you’re looking for!

Fall Styles

With the shift into fall, most people naturally head into high gear. With that in mind, I often try and get a few days out of my style using some of my favorite go-to tricks.

CurlyBun

The classic bun is a style I can never get enough of – whether pulled to the side, kept low, or up top, it’s an easy, professional chignon with little effort. Tie the hair back into a ponytail, then twist the hair around until the bun is formed, tucking the tail into itself and fastening with a bobby pin or two.

CurlyBob_Short

For any second-day style, I start with a generous spritz of Botanical Boost to revive the curls that may have been slept on, flattened or disrupted in the night. Once the hair is damp, a quick sectioning with the fingers and rake and shake de-frizzes the hair and give curls back their bounce.

CurlyBraid

I love to incorporate braids into an existing style. As the front/top hair line is the most exposed and generally gets the most wear and tear, I suggest taking two small (or medium) front sections and loosely braiding each one along the natural part of the hair. The pieces on each side can be bobby pinned into the curls or attached together in the back with a small clear band or tie. This look harnesses waves, adds variation and brightens the face (and looks great with a red lip!).

How are you refreshing your look for fall?

Curls for a Cure® 2014

Wednesday, 17 September 2014 by Ouidad-The Curl Experts

Ouidad and her husband, Peter, started Curls for a Cure after she was diagnosed with and beat breast cancer, the same disease that took her mother’s life. After matching your donations to reach over $475,000, we decided that we wanted to go even bigger, and this year we’re supporting Curls for a Cure like never before.

Curls for a Cure Pink Curl Extension

Show your support by purchasing the limited edition Pink Curl Extension – 100% of the purchase price will be donated to The Breast Cancer Research Foundation® (BCRF). Additionally, for every pink curl selfie shared on Instagram with #CurlsForACure, we’ll donate an additional $1, up to $10,000 (you’ll even be entered to win a custom Ouidad regimen for your curl type!).

Ouidad_CFAC_PinkCurl_Model

KRLY® Kids 

Breast cancer awareness shouldn’t be limited to just one month out of an entire year – according to BCRF, a woman is diagnosed with breast cancer every 2 minutes in the US. To further contribute to the research and funding that can ultimately lead to finding a cure, we’ll be donating $1 from every purchase of a KRLY Kids product to BCRF year-round.

KRLYKidsImg

Partnership with NaturallyCurly.com

The leading online destination for all things textured hair, NaturallyCurly.com, has joined with Ouidad in the fight to find a cure. Together, we’ve created an online Curls for a Cure destination where we can all share our experiences and support for one another, as breast cancer has impacted all of us in some way. To kick-off the program, NaturallyCurly hosted a Google Hangout with their Co-Founder Michelle Breyer and Ouidad, both cancer survivors. They shared their stories, as well as encouragement for others who may be going through such a trying time. If you were unable to tune in live, watch the hangout below:

We hope you’ll join us in this fight!