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Meet Ouidad
Up close and personal with the foremost expert on curly hair
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Street Smarts
Ouidad answers curl questions in New York City
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Testimonials
What people are saying about our products and services
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Ouidad's 4 Minute Curls
Join Ouidad's Teen Curl Expert Sondriel as she shows you how to get great curls in 4 minutes.
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How to Style Your Curly Hair with Ouidad's Botanical Boost Spray
Ouidad demonstrates the different ways of using Botanical Boost Conditioning and Refreshing Spray to style your curly or wavy hair!
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How to Add Volume to Your Curls
Ouidad demonstrate how to add lift and volume to your curls and waves using duckbill clips!
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Styling Curly Hair - Ouidad's Rake & Shake Technique
Ouidad demonstrates how to Rake & Shake Climate Control gel into curly hair to keep curls defined and frizz free all day!
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How to Use 12 Minute Deep Treatment Intensive Repair on Curly Hair
Ouidad demonstrates how you can use 12 Minute Deep Treatment Intensive Repair Conditioner to moisturize and restore damaged, treated, and dry curly hair.
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How to Dry Curly Hair without Damaging
Ouidad recommends air, towel, or drying curly hair with a diffuser to make sure no damage is done. Towel drying should be done carefully and not bunching or rubbing curls together.
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How to Shampoo Curly and Wavy Hair
Ouidad gives the basics on how to shampoo curly, wavy, and kinky hair to cleanse thoroughly while minimizing frizz.
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Double Detangler - How to Gently Detangle Curls
Ouidad demonstrates how to use the innovative Double Detangler Comb to detangle curls gently.
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Ouidad Curls for a Cure - Support Breast Cancer Research and Awareness
Ouidad and husband, Peter, discuss the mission of Curls for a Cure and The Breast Cancer Research Foundation. Ouidad will match dollar for dollar everything donated, you can donate during checkout or click here to make a separate donation.
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Ouidad Celebrates 25 Years!
Join Ouidad and friends as they share their curly hair success stories which all begin and end with Ouidad.
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Ouidad Curly Hair Makeover - From Straight to Naturally Curly
See three women who have straightened their curls every day get their beautiful natural curly and wavy hair back in minutes using Ouidad's Botanical Boost and Climate Control Heat & Humidity Gel.
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Ouidad Certified Stylist Training in the New York Salon
Get a glimpse of a day in Ouidad training for these carefully selected stylists to become Ouidad Certified. See what goes into teaching stylists how to Carve & Slice, Deep Treat, and style all kinds of curly, wavy, and kinky hair.
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