Bring conditioning and style to delicate curls with our clarifying shampoo, detangling conditioner and lightweight styling lotion.
Gentle, low foaming daily formula for normal or chemically treated hair.
Gentle, low foaming daily formula for normal or chemically treated hair.
Learn more ›“I like that it is mild and does the job without drying out my hair.” - Francesca
Oil-free formula that provides the proper daily protein balance to revive dry, dull or damaged curly hair.
Oil-free formula that provides the proper daily protein balance to revive dry, dull or damaged curly hair.
Learn more ›“My hair felt softer and more weightless! Made my curls look more controlled and pretty instead of a frizz.” - Lori
Versatile styling aid that works with your hair's own inner "memory" to provide a superior, natural-looking hold.
Versatile styling aid that works with your hair's own inner "memory" to provide a superior, natural-looking hold.
Learn more ›“Great gel, define my curls better than any other gel that I have used, and it is not sticky” - Eunice
Ouidad gives the basics on how to shampoo curly, wavy, and kinky hair to cleanse thoroughly while minimizing frizz.
Ouidad recommends air, towel, or drying curly hair with a diffuser to make sure no damage is done. Towel drying should be done carefully and not bunching or rubbing curls together.
Shampooing too often can lead to dryness and frizz. The tighter the curl, the less hair needs to be shampooed.
Tight, kinky curls: 1 time per week
Medium curls: 1-2 times per week
Loose curls: 2-3 times per week
