Kinky hair can be soft and very fine, thus more vulnerable to damage. Deeply conditioning and treating kinky hair tenderly is vital to vibrant and healthy curls. Each product nourishes your locks from the inside out to take your kinky hair from dry to brilliant in no time.
Sulfate-free cleanser designed to provide long lasting protection from frizz and flyaways.
Sulfate-free cleanser designed to provide long lasting protection from frizz and flyaways.
Learn more ›“The shampoo was rich and thick and felt moisturizing, but my hair still felt clean after I used it!” - Tricia
Defies even the highest humidity, simultaneously detangling and defrizzing curls while promoting softness and shine.
Defies even the highest humidity, simultaneously detangling and defrizzing curls while promoting softness and shine.
Learn more ›“The Climate Control Conditioner made my hair feel like silk -soft and manageable- very easy to comb through and detangle.” - Rebecca
The perfect finishing touch to stop flyaways before they start.
The perfect finishing touch to stop flyaways before they start.
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A unique styling cream specifically designed for tighter curls.
A unique styling cream specifically designed for tighter curls.
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Whipped Curls is a thick daily conditioner that envelopes curls in deeply hydrating nutrients to elevate the moisture factor within the hair cuticle.
Whipped Curls is a thick daily conditioner that envelopes curls in deeply hydrating nutrients to elevate the moisture factor within the hair cuticle.
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Ultra Nourishing Cleansing Oil is a foaming, water-activated oil-based cleanser that gently removes dirt and build-up while restoring essential moisture.
Ultra Nourishing Cleansing Oil is a foaming, water-activated oil-based cleanser that gently removes dirt and build-up while restoring essential moisture.
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Melt-down Extreme Repair Mask instantly recreates hair's depleted lipid barrier, restoring the protective layer to promote health and prevent future damage.
Melt-down Extreme Repair Mask instantly recreates hair's depleted lipid barrier, restoring the protective layer to promote health and prevent future damage.
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Curl Defining Styling Souffle is a cream styler that transforms dehydrated & damaged curls into elongated, healthy, head-turning spirals.
Curl Defining Styling Souffle is a cream styler that transforms dehydrated & damaged curls into elongated, healthy, head-turning spirals.
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Curl Co-Wash is a rich, low-lathering, sulfate-free cleansing conditioner that leaves hair moisturized, soft & frizz-free while gently clearing hair of buildup.
Curl Co-Wash is a rich, low-lathering, sulfate-free cleansing conditioner that leaves hair moisturized, soft & frizz-free while gently clearing hair of buildup.
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Creates a luxurious lather that pampers and nourishes dry, thirsty curly hair.
Creates a luxurious lather that pampers and nourishes dry, thirsty curly hair.
Learn more ›“My hair looks amazing! Soft, shiny and moisturized...and the curls are bouncy. I am so happy I found this line.” - Christy
Seals in lightweight moisture with conditioners.
Learn more ›“Makes may hair soft, shiny and encourages the curl. No worries about product build-up either” - Susan
Effectively penetrates hair to bond with the cuticle, leaving hair revived and restructured for enhanced performance.
Effectively penetrates hair to bond with the cuticle, leaving hair revived and restructured for enhanced performance.
Learn more ›“After using this treatment just a few times, my hair was majorly revitalized.” - Talia
A protein-enriched, extra-moisturizing treatment for dry, thirsty curly hair.
A protein-enriched, extra-moisturizing treatment for dry, thirsty curly hair.
Learn more ›“Best conditioner I have ever used. My hair is healthy, soft, and easy to manage” - Sylvia
Controls Frizz in All Climates. Works with the humidity so hair stays in place, curls stay defined.
Controls Frizz in All Climates. Works with the humidity so hair stays in place, curls stay defined.
Learn more ›“An entire day on a humid beach and my hair never frizzed! Simply amazing!” - Genea
Hydrating and styling aid in one! Light-hold gel penetrates the hair shaft to plump and hydrate curls.
Hydrating and styling aid in one! Light-hold gel penetrates the hair shaft to plump and hydrate curls.
Learn more ›“Wow, I have beautiful, soft, and defined curls. This product is a miracle!” - Kondwani
Water soluble hair aid to smooth and hold curls for beautiful definition.
Water soluble hair aid to smooth and hold curls for beautiful definition.
Learn more ›“This pomade does the trick plus some! Great curl and shine with NO frizz!” - Felecia
Dual-purpose formula combines long-lasting hold with the freedom of movement needed for today's styling.
Dual-purpose formula combines long-lasting hold with the freedom of movement needed for today's styling.
Learn more ›“Best hairspray ever! Does not make hair stiff or gummy and holds style for hours!” - Crystal
Reflects light to add luminosity to curly hair and smoothes to control and eliminate frizz.
Reflects light to add luminosity to curly hair and smoothes to control and eliminate frizz.
Learn more ›“Shine Glaze is incredible. No greasy look, just soft shine and the frizz is GONE!” - Coleen
Next generation detangling tool designed to slide through your curls without the ripping or tugging.
Next generation detangling tool designed to slide through your curls without the ripping or tugging.
Learn more ›“Helped me get rid of the knots I had before, it also goes through my hair without messing up my curls or causing frizz.” - Veronica
Watch Ouidad stylist Ayanna demonstrate a versatile styling option
Ouidad discusses the dangers of chemical straightening and offers a gentle alternative, her softening treatment, in NY & LA Salons.
Kinky curly hair needs extra moisture because it is delicate. A monthly deep treatment regimen is essential to maintain the hair's health and shine.
To enhance curls once they are dry, rub a little pomade into the palm of your hands and smooth over your hair gently. This will add a shine and tame any stray fly-aways.