Ouidad products are distributed through the Ouidad Flagship Salons in New York and Santa Monica, the certified salons through the United States, Sephora, Ulta, and ouidad.com. You can place your now order on ouidad.com or by calling 1-800677-4247.
Click here to try the Ouidad Curl Profiler and get your Curl Profile and detailed Personal Product Use Guide!
"Carving and Slicing" is a method for cutting and styling curly hair developed by Ouidad. It is a method so unique, she has been awarded a US Trademark. The procedure involves taking one section of the hair at a time and slicing lightly with the wave of the curl so the curls will cup gracefully into each other, instead of stacking on top of each other. You should never "Thin" or "Layer" curly hair.
Ouidad understands just how difficult it is to find a stylist who really understands how to cut curly hair. Click here to find a Ouidad Certified Salon near you. We will be adding additional Certified Salon locations in the future.
Ouidad's Deep Treatment does not build up on the outside of your hair and weigh it down. It works from the inside out to fight frizz and restore shine. It will not weigh down your hair, but strengthen it.
Some proteins can make hair stiff and lead to brittle, dry feeling hair. But protein does not dry out the hair; rather it amplifies the feeling of dryness in hair that is already dry. For that reason Ouidad uses moisturizing proteins that add elasticity and pulse to the hair.
Most people feel noticeable results from the first treatment. All hair loses protein. For some, harsh chemical treatments or heat styling accelerates the rate of loss. Your hair requires periodic replenishing of protein and moisture, once a month at least to maintain it's healthy luster and shine.
Here are some special instructions for color treated hair. First, Ouidad generally likes to recommend semi-permanent colors to color curly hair because they are gentler. You will find that regular use of the Deep Treatment will help your color take better and last longer when the protein chain in the hair is more complete.
A good regimen will be to do a Deep Treatment about 3 days before your color. If you are going to do it afterwards, then wait up to 10 days before doing your treatment. Although the Deep Treatment will not strip color from your hair, heating your hair as part of doing a Deep Treatment will relax the cuticle edge and allow color to leach from the hair. By waiting at least 10 days you will allow your color to set.
Generally though, the upper or top layers of hair receive the most abuse, from sun, wind, brushing etc. These hairs, which are more devoid of connecting proteins than the lower layers, can not hold the color in the melanin layer as well and hence the perceived variance of color tone. With regular use of Ouidad's Deep Treatment, you will increase the health of the upper layers and dramatically lessen, if not eliminate, this color variance problem.
Mature or graying hair may be resistant to color in general. Don’t be discouraged though. One suggestion is to have your stylist use a lower volume activator and leave the color on longer to give it time to take more gently. This will help the color take to gray hair better. A common mistake stylists make is to increase the color activator in an attempt to overpower the gray. This is counterproductive and harmful to curly hair.
Please keep in mind that the special body changes and hormonal swings you may experience, as your body ages, can cause dryness and dullness to hair, and some hair loss. Be more diligent with your Deep Treatments and increase their frequency to maintain pliability and manageability to your hair.
Perm and straightening processes leave hair in a delicate and vulnerable condition and repair is proportional to damage. The good news is that those proteins that have not been completely flattened by the straightening process can be plumped up and given new life. Ouidad has developed a special method for softening hair that incorporates the Deep Treatment resulting in more softness and manageability. Regular use of her Deep Treatment maintains these benefits.
Your hair needs to heat thoroughly to relax the cuticle edge and allow the adsorption of key ingredients. Hood dryers are best because they evenly distribute the heat all over the hair at once. Using a hood dryer, you should be able to warm your hair thoroughly in about 15 to 20 minutes (a little longer for thick or long hair that has been gathered up).
Some other methods are sleeping with the plastic cap on your hair overnight after you have warmed up the cap with a hand held blow dryer, sitting in a sauna at the gym, warm towels wrapped around your hair or using the bonnet hair dryer that attaches to a blow dryer. When using any of these other methods you’ll need to increase the heating time to be sure to warm the hair evenly and completely.