Expert Tips

Styling Guide

Do your curls need more definition? Does your hair frizz out? Ouidad shares her best styling tips developed through working with curly hair for over 30 years.

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Curls 101

From determining curl type to caring for your hair, our articles are a great resource for those blessed with the gift of curls.

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Learn about best practices for your hair from correctly shampooing your curls to perfecting Ouidad's signature Rake and Shake Method.

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