Allies in Our Fight to Find a Cure

Thursday, 23 October 2014 by Ouidad-The Curl Experts

Not only are we joined with NaturallyCurly in the fight against breast cancer, but we’ve also partnered with some of the best in the blogosphere through Curls for a Cure! See the creative ways that these top bloggers showcased their support and helped raise awareness (and funding!) for breast cancer research.

Dallas Shaw
Go-to fashion illustrator Dallas Shaw created this custom illustration using the Pink Curl Extension as inspiration. Her talent helped to demonstrate how easy it is to rock the Pink Curl while still looking chic. (She’s also hosting a giveway for the curl on her blog!)



Sazan Barzani is a fashion and beauty expert with fantastic natural curls. For her video, she featured the Pink Curl in big, loose waves and straight styles for our friends who haven’t yet joined the curly hair revolution.

Stripes & Sequins
Grace Atwood wore the Pink Curl Extension with several stylish outfits. She also shared the Ouidad products she’s been a fan of when it comes to creating textured waves. What’s more? She hosted an exciting giveaway offering 10 readers custom curl regimens. We can’t wait to see what they think of the products!



The Style & Beauty Doctor
Coined The Style & Beauty Doctor, Danielle Gray also provided great inspiration for weaving the Pink Curl Extension into your casual daywear. Even better, she provided a mini-tutorial on altering the extension’s texture with the woven, figure-8 bobby pin trick that we also used to create tight and kinky curls.

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Trop Rouge
Rising fashion it-girl Christina of Trop Rouge went the funky route when incorporating the extension into her fabulous mane of curls. She has impeccable street style, and the pop of pink added some extra edge!


We’re sure you’ve seen a sea of pink this October, but we’re convinced that this level awareness should last 365 days a year – not just one month on the calendar. Share your words of encouragement and find out how else you can get involved in #CurlsForACure with NaturallyCurly.

Fall Hair Color Trends for Your Curls

Tuesday, 14 October 2014 by Morgan

Fall is here and that bronzy golden glow and shimmery ombre aren’t what they used to be. Here are a few fall color trends we’re loving right now!

Golden Gloss
Tone down that super blonde into a honey-wheat, golden glow. A warm gloss over a washed-out ombre or balayage is a perfect way to deepen and transform summer hair into a chic fall look. Bringing the highlights to lowlights offers the same dimensional color, but shows off texture and definition with a high gloss shine.

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I am in love with Coppers right now. Bringing the warmth back into curly hair creates real depth. Curly hair loses reflection from light because of the uneven surface. Using a deeper level of red or copper will help the hair gain more shine and dimension. Rich tones create accents throughout the movement of the curls.

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Chestnuts and Mahoganies
Adding a warm brown color to faded summer hair will help fill the curls – making them look and feel more supple. It also helps with frizz and allows the light to shine through the hair, making it feel its most rich and luxurious.

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If you decide to update your color for the season, preserve with our Color Sense products, specifically formulated for color-treated curls. Our protective Color Lock complex – including Beta-Carotene and Lycopene – contains broad spectrum, plant-based sun filters which help affix color to the hair fibers and shield against fading due to UV exposure and styling. (You can receive a free deluxe sample of our Color Sense Shampoo & Conditioner with your purchase during our current special offer!)

Have you switched up your curl color for fall? Tell us more in the comments!


Curls for a Cure® Pink Curl Extension Style Guide

Thursday, 9 October 2014 by Ouidad-The Curl Experts

The Curls for a Cure Pink Curl Extension is such a simple and easy way to show your support for the fight against breast cancer. If you’ve already purchased a Pink Curl (or are thinking about it), here are a few ideas for showing your support with your curls!
Two-Strand Twist
For all textures, you can create a two-stand twist with the hair of the extension and your own curls. You can leave it like that or pin it back into your curls with a bobby pin.

Create a Pink Curl Braid
You can never go wrong with a braid. For loose or classic curls, you can incorporate the Pink Curl Extension into a braid to give it added texture. We tend to favor a messier, effortless look, as shown here on stylist Mirsada from our NYC Flagship Salon.


You can also keep it simple by braiding the extension itself and using it as a headband.

Fake a Tight Curl
The extension comes as a classic curl that fits perfectly with loose or classic patterns, but say you want to blend it into your unique curl pattern. You can quickly alter the texture of the Pink Curl without heat tools – since it’s synthetic – by using perm rods. As shown here, wrap the hair around the rod and twist it on itself as you do. Carefully dip into hot water for a few seconds, then let the hair air dry. Once it’s unraveled, you’ve got yourself a tight curl.

Create a Kinky Curl
For even tighter textures and kinky coils, use a similar method as above. Instead of a perm rod, weave the hair of the extension over and under through a bobby pin. You can then secure it with a small rubber band or hair-tie, dip into hot water and let dry. To remove the bobby pin, you can gently slide it up and through the curl. Carefully pull the curl apart – you can separate the hair to make it as big as you want!

Who says you can’t show your support in a fun and chic way?! We want to see your Pink Curl selfies! For every selfie tagged #CurlsForACure, we’ll donate $1 to the Breast Cancer Research Foundation.

See all of the Pink Curl selfies and share your stories on!